2017
Olexander S. Serdiuk, Nataliia V. Trushkina, 77_05
Tuesday, 04 April 2017 13:56 | Author: Покотиленко Р.В. | 
Olexander S. Serdiuk
PhD in Economics
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ;
Nataliia V. Trushkina
the Institute of the Economy of Industry of the NAS of Ukraine
03057, Ukraine, Kyiv, 2 Gelabov Str
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Improvement of marketing activity of coal mining enterprises in conditions of instability in demand
Section: Problems of development strategy and financial-economic regulation of industry
Ekon. promisl. 2017, 77(1): 65-79
Language: Ukrainian
https://doi.org/10.15407/econindustry2017.01.065
| Full text (PDF)
References:
1.Statistical Yearbook of Ukraine for 2007 (2008). Kyiv: State Statistics Committee of Ukraine [in Ukrainian]. 2. Statistical Yearbook of Ukraine for 2015 (2016). Kyiv: State Statistics Service of Ukraine [in Ukrainian].
2.Trifonova, O. V. & Kravets, O. Yu. (2014). Management of coal products flows and sustainable operation of unprofitable mines in Ukraine. Dnipropetrovsk: National Mining University [in Ukrainian].
3.Zvyagilskyi, E. L. & Zaloznova, Yu. S. (2013). On the need for a broad modernization of the coal industry in Ukraine: Scientific Report. Kyiv: Institute of the Economy of Industry of the NAS of Ukraine [in Russian].
4.The model of supply and demand at the micro- and macroeconomic levels. Market equilibrium (2017, January). Retrieved from https://msn.khnu.km.ua/pluginfile.php/241034/mod_resource/content/1/tema202.pdf [in Ukrainian].
5.Vahonova, O. H. & Papizh, Yu. S. (2013). Managing resource potential of coal mines. Dnipropetrovsk: National Mining niversity [in Ukrainian].
6.Amosha O. I., Starichenko L. L. & Cherevatskyi D. Yu. (2013). Status, Main Problems and Prospects of Coal Industry of Ukraine: Scientific Report. Kyiv: Institute of the Economy of Industry of the NAS of Ukraine [in Ukrainian].
7.Kravets, O. Yu. (2014). Problems of Ukraine coal-mining companies in terms of transformation industry. Visnyk sotsial'no-ekonomichnykh doslidzhen', Iss. 3 (54), pp. 137-142 [in Ukrainian].
8.Trifonova, O. (2015). Management of stable operation of coal enterprises: Theory and Practice. Dnipropetrovsk: National Mining University [in Ukrainian].
PhD in Economics
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ;
Nataliia V. Trushkina
the Institute of the Economy of Industry of the NAS of Ukraine
03057, Ukraine, Kyiv, 2 Gelabov Str
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Improvement of marketing activity of coal mining enterprises in conditions of instability in demand
Section: Problems of development strategy and financial-economic regulation of industry
Ekon. promisl. 2017, 77(1): 65-79
Language: Ukrainian
https://doi.org/10.15407/econindustry2017.01.065
Abstract: In current economic conditions sharp fluctuation in demand for coal negatively affects the operational efficiency of the coal industry and thermal power. Given the lack of appropriate market institutions in the country the problem of instability in demand can not be solved without adjusting modes of distribution and production of domestic coal mining companies.
To increase the effectiveness of marketing activities of coal mining enterprises is considered as expedient especially taking into account their functioning in conditions of instability in demand for coal having regard to the current trends in the institutional environment.
The proposals for the improvement of distribution of domestic coal enterprises in conditions of instability in demand are developed in the article. For the purposes of the study the following methods are used: analysis, synthesis, generalization, statistical analysis. The study formation mechanism of supply and demand in the domestic coal market in Ukraine is analyzed. It is revealed that the instability in demand leads to such a negative phenomena as coal deficit and surplus. Based on the analysis of the current state of national domestic coal market, its trends and existing problems its further development is identified.
It is proved that the negative effects caused by sharp fluctuations in demand can be overcome through the syndication of large vertically integrated companies (which are both producers and consumers of coal) and individual state coal mining enterprises. The main objectives of the syndicate are as follows: determine the required amount of coal; ensure the processes of marketing activities; provide pricing policy for coal and operation of coal mines. The benefits of this partnership include: organization of uninterrupted supply of fuel to the power station; providing guaranteed sales channels for state coal mining enterprises.
In further research it is proposed to examine regulatory support of business associations on the example of the syndicate, define a set of functions and tasks of its activities, and the effect of the components of its creation.
Keywords: coal mining enterprises, energy company, marketing activity, demand, supply, coal production, instability in demand, syndicate.
To increase the effectiveness of marketing activities of coal mining enterprises is considered as expedient especially taking into account their functioning in conditions of instability in demand for coal having regard to the current trends in the institutional environment.
The proposals for the improvement of distribution of domestic coal enterprises in conditions of instability in demand are developed in the article. For the purposes of the study the following methods are used: analysis, synthesis, generalization, statistical analysis. The study formation mechanism of supply and demand in the domestic coal market in Ukraine is analyzed. It is revealed that the instability in demand leads to such a negative phenomena as coal deficit and surplus. Based on the analysis of the current state of national domestic coal market, its trends and existing problems its further development is identified.
It is proved that the negative effects caused by sharp fluctuations in demand can be overcome through the syndication of large vertically integrated companies (which are both producers and consumers of coal) and individual state coal mining enterprises. The main objectives of the syndicate are as follows: determine the required amount of coal; ensure the processes of marketing activities; provide pricing policy for coal and operation of coal mines. The benefits of this partnership include: organization of uninterrupted supply of fuel to the power station; providing guaranteed sales channels for state coal mining enterprises.
In further research it is proposed to examine regulatory support of business associations on the example of the syndicate, define a set of functions and tasks of its activities, and the effect of the components of its creation.
Keywords: coal mining enterprises, energy company, marketing activity, demand, supply, coal production, instability in demand, syndicate.
| Full text (PDF)
References:
1.Statistical Yearbook of Ukraine for 2007 (2008). Kyiv: State Statistics Committee of Ukraine [in Ukrainian]. 2. Statistical Yearbook of Ukraine for 2015 (2016). Kyiv: State Statistics Service of Ukraine [in Ukrainian].
2.Trifonova, O. V. & Kravets, O. Yu. (2014). Management of coal products flows and sustainable operation of unprofitable mines in Ukraine. Dnipropetrovsk: National Mining University [in Ukrainian].
3.Zvyagilskyi, E. L. & Zaloznova, Yu. S. (2013). On the need for a broad modernization of the coal industry in Ukraine: Scientific Report. Kyiv: Institute of the Economy of Industry of the NAS of Ukraine [in Russian].
4.The model of supply and demand at the micro- and macroeconomic levels. Market equilibrium (2017, January). Retrieved from https://msn.khnu.km.ua/pluginfile.php/241034/mod_resource/content/1/tema202.pdf [in Ukrainian].
5.Vahonova, O. H. & Papizh, Yu. S. (2013). Managing resource potential of coal mines. Dnipropetrovsk: National Mining niversity [in Ukrainian].
6.Amosha O. I., Starichenko L. L. & Cherevatskyi D. Yu. (2013). Status, Main Problems and Prospects of Coal Industry of Ukraine: Scientific Report. Kyiv: Institute of the Economy of Industry of the NAS of Ukraine [in Ukrainian].
7.Kravets, O. Yu. (2014). Problems of Ukraine coal-mining companies in terms of transformation industry. Visnyk sotsial'no-ekonomichnykh doslidzhen', Iss. 3 (54), pp. 137-142 [in Ukrainian].
8.Trifonova, O. (2015). Management of stable operation of coal enterprises: Theory and Practice. Dnipropetrovsk: National Mining University [in Ukrainian].
Last Updated (Monday, 17 April 2017 18:30)
